Paul Hunt Marketing
Welcome to my website.
Proven track record of marketing success within the intermediary mortgage market (20+ years’ experience as a lender, distributor and broker) plus, most recently achieved further accolades by developing a B2C marketing campaign to launch a new Private Rental Scheme (PRS) development in Liverpool. As a marketing consultant, I now work with a wide range of clients in the mortgage intermediary sector who include brokers, distributors, fintech providers and lenders.
Areas of expertise
Customer Acquisition, Retention & Referrals
Proven track record of success in designing financial services marketing campaigns, developing social networking channels, generating leads/customer acquisition, and devising successful brand marketing strategies. This includes the creation of customer acquisition, retention and loyalty strategies (B2B & B2C), plus referral schemes.
Building B2B and B2B2C Marketing teams & strategies
Comprehensive marketing experience ranging from building new marketing structures, recruiting teams, formulating strategies to create and execute plans for both B2B and B2C initiatives, including launching new service propositions/brands (including Fintech and intermediary mortgage lenders), digital media strategies and social media campaign development.
Mortgage Trade PR
Experienced trade press commentator with relationships across all major titles in editorial, advertising and event teams. Expertise includes building industry profile of individuals and firms, campaigns to support award entries and devising PR frameworks & key messages.
Marketing Operations Audits
Providing a complete review of marketing operations with recommendations on way forward. This may also include the restructure, building/enhancing of existing teams or building a new team.
Previous reviews have included support during hiring process and appointments of new suppliers following competitive pitch processes.
Testimonials
"Paul was our first Marketing Director for our Financial Services business and gave us a voice at an Exec level. Paul is not only great fun to work with but has a great marketing mind particularly around effective customer contact strategies across multi marketing channels to help drive leads into the business. Paul was also very focused on providing opportunities to individuals in the team to grow and obtain greater profile within the wider business."
“I worked closely with Paul during my time at Nationwide. I always found Paul to be honest reliable and very professional. His knowledge of the market was second to none and he was pivotal to the strength of the corporate relationship. Seen as an industry leader in his position he is a real asset to Countrywide.”
Adrian Moloney, Sales Director - One Savings Bank
Phil Nixon, Marketing Manager, Financial Services - Countrywide
Who am I?
Owner
September 2017 - Present
A highly experienced senior marketing professional available on a project or retainer basis. Examples of contracts undertaken include (either on a retained basis or as a one-off project):
Competitor analysis research (products, criteria, marketing activities, websites and social media output)
Launch of Fintech system into mortgage intermediary market including building marketing campaigns, managing commercial activities and expanding distribution
Mortgage trade press PR
Audit of marketing operations with recommendations
Mentoring of an inexperienced marketing team within a lender
Supporting a lender Marketing Director to review potential campaigns, broker segmentation and website rebuild
Providing advice to new market entrants including providing industry introductions
Marketing Director - Financial Services & B2B (Countrywide plc)
October 2008 - September 2017
Owned the lead generation, customer retention & referral marketing strategies for the largest mortgage broker in the UK (Countrywide Mortgage Services)
I created and implemented the marketing campaign for The Cargo Building (one of the largest PRS schemes launched in the North West in 2017). Resulting in over 50% occupation in 3 months of launch (better than the best case scenario predicted)
I was responsible for developing the B2B & B2C marketing strategies for 8 separate businesses in the group i.e. surveying, auctions, land & new homes etc.. This included the remit to increase cross-sales between businesses
Built an integrated digital marketing strategy across multiple business areas (B2B & B2C)
Prior to becoming Marketing Director, I ran a Corporate Business team which included building a bids and corporate sales function which won over £30m pa worth of contracts in 5 years (from the business winning none in the 5 years previous)
VP / Director of Marketing (Lehman Brothers)
September 2007 - June 2008
Primary responsibilities included managing of brand and marketing strategies for 5 mortgage lending brands. Managed a team of 7 with budgetary control of £2m+. Due to the economic conditions in the 10 months in this role, I conducted numerous budgetary reviews and cuts, resulting in staff redundancies.
Head of Marketing
(Platform Home Loans)
July 2001 - August 2007
Joined a business lending £600m a year, I left when it was lending £4bn. I was responsible for the entire marketing launch of the new mortgage lender in 2003 (after a merger with a sister brand) and eventually built a marketing team of 6. I also performed company spokesperson duties.
